Motorcycles Direct

Sales Hotline: 01923 221125


Lloyd Cooper Motorcycles, also known as Motorcycles Direct,  part of the Global Moto group, was established in 1900 and we have been trading from the same premises on Queens Road, Watford, ever since. We are one of only 10 Elite Kawasaki dealers in the UK, having been recognised as representing the best in motorcycle retailing.

Lloyd Cooper Motorcycles

Lloyd Cooper Motorcycles have over 400 new and used bikes in stock, and are the largest Kawasaki dealer in the UK. Our 3 showrooms and massive warehouse facilities allow us to hold a large amount of motorcycles in stock, and pass on our savings to offer the very best deals to our customers. We offer the BEST UK prices on all bikes, and will not be beaten! You really don't need to look anywhere else for your motorcycling needs.

Models Available

Alongside our range of Kawasaki bikes, Lloyd Cooper Motorcycles are also dealers for BSA, Suzuki, Royal Enfield, Aprilia, Piaggio, Vespa, CFMOTO, Benelli, Keeway and SYM road bikes and scooters.

We offer flexible finance options on all our bikes, and deliver any of our models nationwide.

Models Available

Premises Workshop

Our premises are kitted out with a state of the art workshop, and our technicians are factory-trained to the highest standard. Alongside our motorcycle servicing and repair services we also conduct on-site MOTs, tyre fitting, and carry our insurance repairs. All our staff are experienced motorcyclists, so can offer practical advice and help to all of our customers.


Award Winning

Lloyd Cooper Motorcycles is proud to have been awarded both the MCN and RiDE magazine awards for “Best Dealer in the UK” , and we pride ourselves in offering the very best customer service – a fact that thousands of our customers attest to. In 2016 we also boast winning Kawasaki's "Dealer of the Year" Award.


kawasaki bsa suzuki royal enfield aprilia piaggio vespa cfmoto logo benelli sym keeway