Luke Gregory is our Managing Director here at Motorcycles Direct, and has worked for the family business since he left school at 15. Quickly working his way up the ranks, Luke became Sales Manager at 21 before going on to become the youngest dealer principle in the country at just 22 years of age.
Having been brought up in a motorcycling family Luke has ridden motorcycles since he was 2 years old! His first bike was a Honda monkey bike, and then from there he moved on to Motocross. One of Luke's favourite parts of the job is that he now gets to travel to various tracks across Europe to test ride the latest Kawasaki models before they are released.
Luke is a keen British Superbikes fan and attends as many rounds throughout the season as he can.
Alongside motorcycles, music is one of Luke's passions. In his spare time he's a DJ and presenter on the UK's no.1 hit music station - Capital FM.